On the 30th of April 2019, Nick Beeby, General Manager – Market Development for Beef and Lamb came to visit the Whangawehi project. Nick presented the newly launched Taste Pure Nature brand. A very constructive discussion took place afterwards as the Whangawehi farmers are looking at branding their environmental work to leverage a premium. It is the early days but all farmers agreed on the need to have a strong Quality Assurance programme to underpin any brand. Nick provided advice and feedback on a number of farm related topics. A big thank you to Beef and Lamb and Nick in particular for making himself available to help our community.